About
A product studio in Ahmedabad
Why we started
Ahmedabad has no shortage of development shops. What it has fewer of are teams that will tell a client their timeline is wrong before the contract is signed rather than three months into the build.
We are a small, senior team by design. Every project has a designer and an engineer attached to it from discovery through launch, and you speak to both of them directly. There is no account manager relaying requirements, and no junior developer quietly learning on your budget.
That constrains how much work we can take at once, which is the point. We would rather run four projects properly than twelve badly.
Who we work with
Roughly half our clients are early-stage founders who need an MVP built quickly enough to test a hypothesis. The other half are established businesses in logistics, healthcare, manufacturing and professional services replacing internal systems that have outgrown spreadsheets.
We work with teams across India and, thanks to time zones that overlap comfortably with both, clients in the UK, UAE and Australia. Remote collaboration is the default; we are equally happy to meet in person if you are in Gujarat.
At a glance
- Founded
- 2024
- Based in
- Ahmedabad, Gujarat
- Team
- Designers & engineers, no account layer
- Clients in
- India, UK, UAE, Australia
- Languages
- English, Hindi, Gujarati
Disciplines
What sits under one roof
Product design
Research, interaction design, design systems and accessibility. The half of the work that decides whether people can use what we build.
Front-end engineering
React, Next.js and React Native. Performance budgets, semantic markup and interfaces that behave correctly on a mid-range Android phone.
Back-end & infrastructure
Node.js APIs, PostgreSQL data modelling, cloud infrastructure and the CI pipelines that make releases boring.
Values
What we hold to
Clarity over jargon
Proposals in plain language. If you cannot explain what you are paying for to a colleague, we have written it badly.
Craft that survives handover
Code is written for the developer who inherits it, which is often not us. Readable, tested, documented.
Accessible by default
WCAG 2.2 AA is our baseline, not a premium add-on. Software that excludes people is unfinished software.
Realistic commitments
We turn down work we cannot staff properly. A slower yes is worth more than a fast one we cannot honour.
Want to work with us?
Whether you have a detailed brief or a rough idea, a 30-minute call will tell us both whether it is a fit.